Meetups: Selling to schools

 Selling to schools
Jan 2015

I wanted to learn about how to approach a school with a product (software application).

The key things I learned and did not forget :) :

• teachers, schools live their own life, so don't expect they will find always time doing online chats with you, probably you will have to travel
• getting 10-100 schools on board is not easy at all but manageable, above 100 it is extremely hard
• the UX has to be perfect, don't try to save energy on it
• the online marketing through e-mails is still (40 times) more accurate then using social networks
• schedule e-mails in early mornings between Tue-Thu
• use celebs, famous people to do tweets for you
• ask the teachers for feedback, quotes, they won't give you without asking
• involve the users ASAP after you have something working and STABLE
• be patient and kind!

Anyone who is interested more check out this meetup, and the presenters. They are doing this professionally, really recommended.

Check out the meetup here.

http://www.meetup.com/EdTech-Developers-Meetup/events/218818932/

Thanks to the organizers!